Product discovery
The information a shopper uses to explore a store’s offerings.
E-Commerce Website
An ecommerce website project focused on product discovery and the customer’s online shopping journey.
01 / The challenge
Project overview.
The E-Commerce Website is part of my online retail application work. It focuses on how a visitor discovers products, understands an offering and moves towards a purchase. The project is presented around a clear shopping journey and the relationship between product information and customer intent. It is separate from the named client deployments in my portfolio, and specific demo or client links can be listed on this page.
Make product information and the path through an online shopping journey easy to follow.
Intended users
Who it’s for
Online retail businesses, store administrators and shoppers.
Scope outline
Product detail
Descriptions and product context needed before a purchase decision.
Shopping journey
The steps connecting product interest with an order intention.
Store administration
The operational context behind maintaining an online store.
Workflow outline
Explore the store
Discover products and relevant retail information.
Review a product
Read the details needed to assess an offering.
Form a purchase decision
Follow the store’s shopping journey.
Continue with the order
Use the purchasing process offered by the particular deployment.