Travel discovery
A way to introduce destinations and travel offerings.
Travel & Tourism Website
A travel and tourism website that helps visitors explore trips and connect with a travel business.
01 / The challenge
Project overview.
The Travel & Tourism Website focuses on presenting travel offerings in a way that visitors can understand and compare. Destinations, trip descriptions and contact opportunities form the starting point for a useful travel enquiry. Its customer journey moves from discovery to a conversation about a trip. The project is presented around clear travel information and a practical path for a prospective traveller to discuss their requirements with the business.
Help visitors move from discovering a trip to making an informed travel enquiry.
Intended users
Who it’s for
Travel agencies, tour operators and prospective travellers.
Scope outline
Trip information
The descriptive information a traveller needs when considering a tour.
Customer enquiries
A clear connection between travel interest and a business conversation.
Travel content
The information a travel business shares about its services and offerings.
Workflow outline
Discover an offering
Explore the travel business and available trip information.
Read the trip details
Understand the destination and proposed experience.
Discuss requirements
Share preferences and questions with the travel business.
Plan the next step
Use the enquiry conversation to move towards a trip arrangement.